Objective – 

Work closely with the CRM team as a data analyst to analyze customer data, build meaningful metrics and models, and deliver actionable insights that drive campaign optimization, customer engagement, and business growth.

Deliverables – 

·Descriptive and Diagnostic Insights 

·Creating Power Bi/Tableau Dashboards

·Developing Python Algorithms

·Providing Data for Campaigns

Measure of Success – Delivering Insights and Creating Dashboards/ML Models

Roles & Responsibilities

·Work on CLM and remarketing as a core project area

·Support and scale CRM automation initiatives across channels

·Collaborate closely with Design, Content, MoEngage, and Operations teams for:

o   Launching CRM journeys

o   Maintaining process and execution efficiency

·Own daily reporting:

o   Automation report

o   Target vs Achievement tracking

o   Identify gaps, insights, and recommend interventions based on data

Requirements

·Hands-on experience with SQL (mandatory)

·Experience with Tableau or other analytical/visualization tools (good to have)

·Strong analytical and problem-solving skills

·Understanding of cohort analysis

·Prior exposure to CLM / CRM is a plus

·Strong marketing intuition / knack

·Basic understanding of e-commerce terminology and metrics such as:

o   Burn

o   ROAS

o   Efficiency metrics

Who Should Apply

·Someone who enjoys working with data but also understands marketing impact

·Curious, proactive, and comfortable working with multiple stakeholders

·Looking for hands-on exposure
 

Duration: 3-4 months

Location: Mumbai (This is a strictly work from office role.)