Welcome to The Coca-Cola Mantra Challenge 2026 - Where Tomorrow’s Business Leaders Are Forged Today.

This may lead to a summer internship opportunity but more importantly this is your launchpad into a world of possibilities with one of the most iconic global brands. More than just a selection journey, the Mantra Challenge is a dynamic experience designed to spark your creativity, sharpen your skills, and immerse you in real-world business challenges.

Step into a high-energy arena where ideas thrive, innovation is celebrated, and entrepreneurial thinking leads the way. 

Get ready to challenge the status quo, accelerate your learning, and step confidently into your future. The journey begins now - are you ready to lead it?

Eligibility Criteria:

• Open to the upcoming cohort (1st Year students pursuing full-time 2-year MBA/PGDM courses, batch of 2026-28).
• Participants must register individually.

What We Expect from You:

The Coca-Cola Mantra Challenge 2026 consists of the following key stages:

Brand Trivia

• The trivia will feature four sections revolving around the themes below, with engaging questions centred around the Coca-Cola universe. Hints for the questions will be shared on Unstop’s Instagram Stories, so make sure to follow along closely. Participation is mandatory to move forward.

Theme 1: Distribution Network
Explore how Coca-Cola’s distribution network reaches consumers across markets worldwide.

Theme 2: Iconic Marketing
Understand how storytelling and cultural relevance shaped Coca-Cola’s most memorable campaigns.

Theme 3: Brand Evolution & Design
Analyze how Coca-Cola evolved its visual identity while remaining timeless across generations.

Theme 4: Product & Food Moments
Explore how Coca-Cola connects with consumers through food, celebrations, friendships, and shared experiences.

Become a Coke Ambassador:

• All the themes will remain open for participants to explore and choose from. However, each participant has to submit an entry for only one selected theme. In this round, participants will be required to post on LinkedIn using #CokeAmbassador, reimagining Coca-Cola’s past initiatives, campaigns, and brand moments from these themes through their own creativity, perspective, and storytelling. Participants are encouraged to present these ideas in their own words while showcasing what makes Coca-Cola memorable across generations.

Simulation Round:

• In this engaging online simulation, you will step into the shoes of an Area Sales Manager for an FMCG company. This stage challenges you to make strategic decisions, solve real-life challenges, manage resources, and optimise ROI, reflecting the true nature of a day in the life of a manager in the industry.

Personal Interview:

• The final stage involves a personal interview with Senior Management at Coca-Cola India and Southwest Asia. Do you have what it takes to work alongside the best minds in the industry on some of the most iconic and most loved brands in the world?

What's at Stake? 

• Top Performers: Subject to evaluation, top candidates may receive flagship Mantra Internship offers for Summer 2027, including opportunities for international internships, with a stipend of INR 6 Lakhs for 2 months.
• An opportunity to live on the #CokeSideofLife.
• Cash prizes worth INR 2.25L for the top 3 winners.
• Subject to evaluation, a few selected students may be enrolled as Coca-Cola Campus Ambassadors for their respective campuses.
• The top 50 students from the Brand Trivia will receive exclusive Coca-Cola merchandise.
• Additional exclusive Coca-Cola merchandise will also be awarded to other exceptional performers.
• All participants will receive participation certificates

*Please note that, subject to evaluation, participants may or may not be enrolled as Coca-Cola Campus Ambassadors. The organization reserves the right to eliminate or not shortlist candidates in case of any discrepancy.