Role Overview:

• The Digital Marketing Intern will assist in executing digital campaigns, content initiatives, paid advertising, and analytics reporting. This is a hands-on, execution-focused role offering exposure to performance marketing, content strategy, and growth operations.

Key Responsibilities:

1. Social Media Management:

• Assist in planning and scheduling posts across Instagram, Facebook, LinkedIn, YouTube, etc.
• Coordinate creatives, captions, and hashtags
• Monitor engagement and respond to comments/messages
• Track follower growth and engagement metrics

2. Paid Advertising Support:

• Assist in setting up Meta Ads and Google Ads campaigns
• Monitor key metrics such as CTR, CPC, CPA, and ROAS
• Support audience targeting and retargeting setup
• Prepare weekly performance reports

3. Content Creation & Coordination:

• Draft captions, blogs, and email content
• Assist in basic graphic design using Canva/Adobe
• Coordinate with designers and video editors
• Maintain the content calendar

4. SEO & Website Optimization:

• Conduct keyword research
• Optimize website content for on-page SEO
• Support backlink outreach initiatives
• Monitor Google Analytics and Search Console insights

5. Analytics & Reporting:

• Prepare daily/weekly performance dashboards
• Analyze campaign data and highlight insights
• Support A/B testing documentation

Requirements:

Educational Background:

• Pursuing or recently completed a degree in Marketing, Business, Mass Communication, or a related field

Technical Skills:

• Basic understanding of Meta Ads and Google Ads
• Familiarity with Canva or similar design tools
• Knowledge of SEO fundamentals
• Basic understanding of Google Analytics

Soft Skills:

• Strong written and verbal communication skills
• Analytical mindset
• Attention to detail
• Ability to meet deadlines
• Willingness to learn and adapt quickly

Preferred Qualifications (Optional):

• Prior internship experience in digital marketing
• Experience running small paid campaigns
• Basic video editing skills
• Knowledge of marketing automation tools

Internship Details:

• Duration: 3–6 months
• Mode: On-site
• Stipend: As per company policy
• Opportunity for full-time conversion based on performance