About the Opportunity:

• Perform keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz.

• Optimize on-page elements: titles, meta descriptions, headers (H1–H6), image alt tags, and internal linking.

• Conduct technical SEO audits — checking site speed, mobile responsiveness, crawlability, and schema markup.

• Build and manage off-page SEO strategies such as backlinks, citations, and guest blogging.

• Monitor and report website performance using Google Analytics, Google Search Console, and Bing Webmaster Tools.

• Track keyword rankings and identify opportunities for improvement

Responsibilities of the Candidate:

• Plan and execute digital marketing campaigns across SEO, SEM, social media, and email channels.

• Collaborate with content teams to create SEO-friendly blogs, landing pages, and ad copies.

• Optimize conversion rates (CRO) on websites and campaigns.

• Assist with Google Ads (PPC) campaigns and measure performance.

• Manage and grow brand presence on social media platforms (LinkedIn, Instagram, Facebook, Twitter, etc.).

• Create weekly/monthly SEO performance reports with actionable insights.

• Use data from analytics tools to adjust strategies for better performance.

• Track ROI and key performance indicators (KPIs) for SEO campaigns.