HUL presents L.I.M.E. XVI an inter B-School marketing and business challenge to give students an opportunity to stretch their imagination and write the future!

Eligibility Criteria:

This competition is open to 1st-year students pursuing any full-time MBA programme across all B-Schools in India.

Team Rules:

• Students must register in a team of 3 and register via Unstop website.
• Follow LinkedIn @Unilever and Instagram @unileverdiariesindia to stay updated on registration and case submission timelines.
• Only the teams who register on the website by the deadline will receive an exclusive invite to attend the virtual case launch of LIME Season XVI.
• HUL reserves the right to check the validity of the registration information submitted at any point of time.
• Please note that access to the launch event without registration or any changes to the team constitution post launch will not be allowed.
• A team should consist of team members of the same campus unless they are selected from the Unilever’s Foundation School.
• All the 3 team members need to be present on call on the day of the jury failing which their entry shall stand disqualified.
• Teams should be available for a dry run before the jury round to ensure a smooth jury process.
• Any deviation from the above will result in immediate disqualification of the entire team.

Competition Structure:

Virtual Launch Event and Case Study Reveal:

• We will host the launch event for LIME Season XVI B-School campuses on 12th August in virtual mode and release the case study on 12th August 2024.
• Post the case launch we will conduct QnA session on 14th August, where teams can get their queries resolved. Following the above, each team is to perform their research, analysis and come up with a presentation (case submission format will be enclosed with the case study) by 19th August 2024.

Opening Round - Case Submission:

• Assessors & Jury members will evaluate the case submissions & subsequently top entries across campuses will be announced on the Unstop website.
• Idea on a slide – three sliders succinctly presenting the team’s solution.
• Teams are requested to upload the same on the Unstop website.
• This round will be eliminatory and will be used to assess teams that will proceed to the semi-finale stage.

Semi-Finals:

• Brief for the semi-finals will be shared with the shortlisted teams subsequently. This will involve logical next steps to sharpen and implement the idea proposed in the qualifying round.
• Teams shortlisted through Unilever Foundation School will directly qualify for the semi-finale round. Formation of these teams will solely be at the discretion of HUL.

Key Deliverables:

• A PowerPoint Presentation

Jury Evaluation:

• All semi-finalists will present to a special jury. The jury will evaluate the performance based on the 7-minute presentation + 3-minute Q&A and identify the top 4 teams to move to the Grand Finale.

Grand Finale:

• The final presentation by the top 4 teams will be a 10-minute-long interaction per team (7-mins presentation + 3 mins Q&A)
• The Finalist teams will present to the final jury consisting of the most revered names in India Inc. Advertising & Marketing specialists and academicians.
• The HUL Category Heads and Marketing Managers who mentored the top teams would be invited to attend the Grand Finale.
• The auditors will collate the final score and the results will be declared on the same day.

Please Note:

• Any deviation in the rules and regulations mentioned above will solely be at the discretion of the management.
• These rules may be modified without any prior notification. Teams are advised to regularly review terms. If there is any disagreement with any of the terms and any amendments thereto, the team must not participate in the competition.

Prizes and Rewards:

• The Winners from the Grand Finale will win a grand prize of INR 10,00,000. They would also represent India at the global Unilever case study competition - Unilever Future Leaders’ League 2025.
• The First Runners-Up Team will win a cash prize of INR 3,00,000.
• The Second Runners-Up Team will win a cash prize of INR 2,00,000.
• The Third Runners-Up Team will win a cash prize of INR 1,00,000.
• All Semi-Finalists will be shortlisted for a PPI as part of the summer internship process (ULIP 2025).

Note: 

• All Timelines & Deadlines at all stages will be updated on @unileverdiariesindia Instagram page.