Everything you need to know about Maruti Suzuki XCELerate 2025

Maruti Suzuki launches the second edition of XCELerate, a next-gen case study competition for futuristic minds who can envision the future of mobility and work towards making a mark with their diverse ideas. 

XCELerate captures the spirit of being bold with ideas and moving beyond boundaries to step up to build the future of mobility. It lays down a foundation for a pathway that is designed to find a balance between the pillars of mobility and the future growth aspects. 

Calling all eligible B-School & E-School students with a passion for the automobile sector to innovate and become the next changemakers. We’re looking for the ones who make the most out of new experiences to design for a sustainable future. Find the spark to your fuel that ignites the spirit of bold ideas and the confidence to become limitless!

Eligibility Criteria:

• E-School Track: Final-year students enrolled in B.E./B.Tech or Integrated Dual Degree programs from the list of eligible colleges may apply.
• B-School Track:  Second-year students enrolled in a full-time MBA/PGDM program are eligible to apply.
• Click here to access the list of eligible campuses.

Team Formulation Guidelines:

• Interested students must register in a team of 3 members.
• All members of a team should be from the same institute.
• Cross-specialisation teams can participate.
• Cross-year teams are not allowed to participate.
• All the team members need to provide their consent to participate in the competition.
• A student cannot be a part of more than one team.
• Only B-School and Engineering students can participate in Maruti Suzuki XCELerate.
• There is no restriction on the number of teams from an institute.
• Once the registration closes, the teams won't be able to change their team members.

Competition Structure and Details:

Round 1: MCQ Assessment

• All registered teams need to attempt the Online Assessment.
• Every team will get only one opportunity to take the assessment. If you have taken it once anytime during the assessment window, then you won't be allowed to retake it.
• It is mandatory for all the members of a team to attempt the online assessment.
• Participants will be assessed based on questions on Critical Reasoning, Logical Ability, and Analytics.
• Participation certificates will be provided to everyone who attempts the quiz.

Round 2: Executive Summary Submission

• All shortlisted teams from both tracks will be informed about the challenge statements in due time.
• Teams will be required to submit a 2-slider PPT of their proposed solution in the prescribed format.
• All the teams are requested to submit their entries a few hours before the deadline to avoid any last-minute hassle.
• The teams would be able to view and change their submissions anytime before the submission deadline. Hence, we would recommend the teams to make their submission at the earliest.

Round 3: Detailed Presentation Submission and Virtual Presentation Rounds

• Teams shortlisted for Round 3 (from both tracks) need to submit their detailed presentations.
• Teams will get an opportunity to present their solutions virtually to the Senior Management of Maruti Suzuki.
• Each team will get 10 minutes to present and 5 minutes for Q&A (a total of 15 minutes).
• All the important details will be shared with the shortlisted teams via email.

Round 4: Grand Finale

• The National Finalists will present their solutions to the jury panel of Maruti Suzuki.
• The Winners and Runners-up stand a chance to win PPI opportunities.

Rewards & Prizes:

• B-Track:
  • Winner: INR 1,50,000
  • First Runner Up: INR 1,00,000
  • Second Runner Up: INR 75,000
• E-Track:
  • Winner: INR 1,50,000
  • First Runner Up: INR 1,00,000
  • Second Runner Up: INR 75,000
• PPI opportunities will be provided to the Top 3 teams of both tracks.